Tanners focusing on the short-term darker skin look and ignoring the long-term risk of skin cancer are practicing the Gratification barrier to change.
The positive emotional response of satisfaction following the accomplishment of a wish or objective is known as gratification. It is also recognized as a reaction resulting from the satisfaction of social needs including attachment, socializing, receiving acceptance from others, and reciprocal acknowledgment.
Like other emotions, pleasure influences behavior and has a place in all facets of human social organization.
When a task is completed or a reward is received, the feeling of satisfaction results. Gratification is a result of particular circumstances and is brought on by, as a result of, and as a result of these circumstances.
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