Question

Many people give fine chocolates as Christmas presents to friends and co-workers. The only time of year you will see Ferrero Rocher chocolates advertised is during November and December as the company tries to create awareness for its product in the minds of consumers looking for that perfect utilitarian gift. This would be an example of

Answer 1

Answer:

purchase-occasion segmentation.

Explanation:

Purchase-occasion segmentation involves division of markets into segments based on when consumers get an idea to buy a product or service, make purchase, or use the purchased good.

This method is used during certain events at a particular period when customers will need a product.

For example because most people give chocolates as gifts during Christmas, Ferrero Rocher chocolates advertises in November and December to attract Christmas buyers.