Question

Firms often use _____ advertising to convince consumers to take action such as switching brands, trying a new product, or even continuing to buy the advertised product.

Answer 1

The answer to the question is persuasive. A persuasive advertisement is one that can convince a consumer to switch from one brand to another, or to stay loyal to a brand. Firms use persuasive advertising as part of their marketing strategy to keep customers and to also attract new ones.