The answer is number 1, conspicuous consumption. It is the acquisition of goods or services for the particular purpose of displaying one's wealth. Conspicuous consumption is a means to display one's social status, especially when the goods and services publicly displayed are too expensive for other members of a person's class. This kind of consumption is characteristically associated with the wealthy but can also relate to any economic class. The concept of consumerism stems from conspicuous consumption.
