The actions required to sustain the firm that are not directly part of product or service creation is primary activities; support activities.
In the retail industry, ABC can be described as utilizing differentiation strategy.
A differentiation strategy is a tactic used by organizations to attract clients by offering them something distinctively different from what their rivals may be selling in the market.
Differentiation is essential to business success because it enables organizations to carve out distinctive niches in cutthroat marketplaces or sectors. Many business leaders strive to build organizations that are all things to all men, but it is a nearly unachievable goal. In markets where: Consumer wants and applications of the product are varied, differentiation techniques frequently perform well. Competitors in the business can differentiate themselves with product features that appeal to certain purchasers according to a variety of buyer preferences.
To know more about Differentiation Strategy here
https://brainly.com/question/23946813
#SPJ4