Respuesta :
Production, Selling, Advertising, and Stakeholder Relationships are the four stages in the evolution of marketing. During the production era, distribution and advertising were the main priorities. The tremendous demand for consumer goods and services after World War II helped launch the production era of marketing.
Which of the following statements best sums up the marketing era? Customers were growing weary of "hard sell" strategies at the time, therefore firms started coming up with innovative advertising and promotional strategies. What is the main objective of a business that cultivates a relationship perspective with its clients? a corporate function and a collection of procedures for developing, capturing, conveying, and providing value to customers as well as for managing customer relationships in a way that benefits the company and its stakeholders. An organization's mission statement covers two key issues: the kind of business it is in and the broad goals it aspires to.
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