According to consumer behavior toward a product, which frequently incorporates a product use element, the buffet is segmenting the market. In this instance, the market is being segmented by users.
What do you mean by consumer behavior?
- The study of people, groups, or organizations and all the behaviors connected to the acquisition, consumption, and disposal of products and services is known as consumer behavior. Consumer behavior refers to how a person's feelings, attitudes, and preferences influence their purchasing decisions.
- It is the study of all elements that have an impact on customers' decisions, behaviors, and attitudes toward the marketplace. The study of consumer behavior is crucial to marketing because it can aid businesses in better understanding their clients, which increases revenue and profits.
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