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Promotion component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers.
Give a brief account on marketing mix.
A comprehensive marketing plan's marketing mix consists of various areas of emphasis. The phrase frequently alludes to a classification system that was first known as the four Ps: product, pricing, placement, and promotion. Instead of focusing on just one message, effective marketing covers a wide range of topics. By doing so, they may connect with a larger audience and better maintain their focus on the important issues by remembering the four Ps. When releasing new products or making changes to existing ones, firms can make more informed decisions by concentrating on the marketing mix. Marketing professor and author E. Jerome McCarthy initially presented the four Ps classification for creating a successful marketing plan in 1960. Marketing managers might approach each of the four Ps differently depending on the industry and the marketing plan's target audience. While each aspect can be looked at separately, in reality they frequently interact with one another.
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The complete question is mentioned below :
Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?
