49) A company that tracks customers' shopping patterns and then sends them sales offers that complement their previous purchases is engaged in
A) share of customer management.
B) lifetime value marketing.
C) customer relationship management.
D) target market segmentation.
E) customer segmentation analysis.

A company that tracks customers' shopping patterns and then sends them sales offers that complement their previous purchases is engaged in customer relationship management.

By "customer relationship management," what do you mean?

CRM is a technology that manages all of your company's business interactions and connections with current and potential clients. A better business environment is indeed the simple objective. Companies can enhance profitability, streamline operations, and customer services with the use of a CRM system.

Why is CRM important?

A CRM system accelerates the process of finding new customers by intelligently storing and maintaining the information about your clients. It assists your sales personnel in completing more transactions more quickly. Additionally, it improves customer service.

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