Marketing researchers can conduct their own searches of secondary data sources by using commercial online databases. However, primary data can usually be obtained more quickly and at a lower cost than secondary data. Exploratory research would be used to gather data about the market potential for a new product. True or False

This claim is untrue. By sending out surveys and doing in-person interviews, marketing researchers are unable to independently search secondary data sources.

What sort of secondary data does marketing research use?

Secondary data is information obtained from publicly available sources such as websites, newspapers, or other publications. Prior to using secondary data from a source, it is essential to verify the source's reliability. A frequent example of a secondary data source is internal business data from a company, such as sales and marketing records, customer account information, and statistics on product consumption and purchase.

According to what ways do secondary and primary research differ?

The researcher summarizes or synthesizes information and literature that has already been gathered, edited, and published by others when undertaking secondary research as opposed to original research. Researchers use and analyze data from primary research sources when performing secondary research.

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