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Customer Lifetime Worth, or CLTV, is the value of business attributable to the customer over the course of their whole relationship with the company. Future cash flows' current value is what it is.

What is measured by CLTV (Customer Lifetime Value)?

Customer lifetime value (CLV, or CLTV) is a measure that shows how much money a company can expect to make overall from a single customer account over the course of the customer relationship. The statistic compares the revenue worth of a client to the anticipated customer lifetime of the business.

What is Customer Lifetime Value (CLV) and how is it determined?

The average purchase amount, average buy frequency, and average customer longevity are multiplied to arrive at the customer lifetime value.

Learn more about Customer lifetime value here:

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