If a company fails to change its culture as the firm and environment change, the company's culture can turn into a core rigidity.
What does core rigidity mean in a company?
Core rigidity can be seen in the way that the company would refuse to carry out all forms of improvement activities. This is seen in the way that they would rather stay dormant in the face of evolving of their competitors as they slowly take over the market.
We can conclude that If a company fails to change its culture as the firm and environment change, the company's culture can turn into a core rigidity.
Read more on company's culture here: https://brainly.com/question/27778728
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