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The early majority represents a good portion of total product sales generally, this group needs to be convinced of the claims of the product and value proposition before making a commitment.
The early majority actually relies on the group for acquiring information but they are unlikely to make opinions of leaders themselves. High dealer margins are often needed for adequate portion distribution to be obtained.
This majority represents the group in a market who are likely to more deliberate than the innovators and also the early adopters who are in making purchase decisions but is as less conservative than the laggards and late majority.
In general, it refers to a stage in the diffusion of a new technology that is concerned with the representation of the first sizable segment of a population that is to adopt the innovation. Also, an early majority occurs often when a first mover saw initial success before competitors enter by grabbing market share. They are well convinced in the claims of product and value proposition before making some kind of commitment.
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