Improvement value pricing.
Constant updates and improvements improve a phone's functionality and clarity, raising the device's value with each advancement. Thus, the phone's price will rise under its value.
Everyday low pricing is a pricing strategy in which things are routinely offered at a cheap price. However, rival prices may change. Customers are given a guarantee that the cost will not vary.
Reference-based pricing, or RBP, sets prices using competitor benchmarking.
Odd-even pricing is a psychological strategy that uses how people see a price as a benefit. For instance, a company might decide to charge $15.99 rather than $16.00. Consumers think they are getting a better price because they believe they are.
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