The objective of Product differentiation is to -offer customer something that rivals can't, at least in terms of the level of satisfaction.
Product Differentiation is the process of distinguishing one's product or service from that of competitors. This marketing strategy is commonly used by businesses to ensure that their products do not overlap with those of a competitor, resulting in a decrease in customer loyalty and sales.
You can differentiate your goods or services in a variety of ways. You could sell them at a lower price than competitors, provide more value than they do, or create new markets for previously unsold products. Product differentiation is synonymous with developing a strong value proposition in order to make a product or service appealing to a target market or audience.
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