The correct option is a. True
All service encounters are equally important in building good customer relationships.
A service encounter is a certain period in which the customer interacts with a particular service required by him or her.
Satisfaction in customer service comes with good interaction as it helps in a service good reputation in the market and also impacts service differentiation, quality control, and delivery systems.
One will be able to provide a good service if kept important things in mind like-
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