Critical outcomes of a company's marketing strategy include sales and profit as these are necessary for the company to sustain its business.
Sales and marketing strategy are critical for sustaining the profits of company. It helps the company to reach, engage and convert target prospects into profitable customers. A sales and marketing strategy provides a cornerstone for alignment and alignment is a goal for every B2B organization.
Without a strategy in marketing sales and activities it will be difficult to sustain sales and profits and all the tactics would be for nothing. Savvy companies realizes that a sales and marketing strategy is the next important one after overall business plan.
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