Traditional promotional messages through advertising, publicity, and personal selling are known as promotional mix.
What is importance of promotion?
Small and large businesses alike utilize promotion as a crucial component and powerful weapon to raise awareness of their offerings and convince people to purchase their goods and services. Without effective marketing, business would stall out and making a profit would be challenging owing to limited market awareness.
What are functions of promotion?
The goals of promotion include increasing awareness, getting people to try products, spreading information, rewarding loyal customers, improving the use of a product, finding new customers, and even informing people about potential services.
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