With the help of his mother, Robin Arnold, and a tight-knit group of family friends, the Lakeland 12-year-old launched his website jaylenschallenge.org in May 2009 to educate people on the effects of bullying. From there his campaign against bullying has flourished.
—“Taking on Bullying,”
Clifford Parody
Synthesize information to identify what makes a campaign successful. Check all that apply.
