The account planner advertising agency specialist is responsible for acting as the voice of the consumer in creating effective advertising.
Each campaign's strategic direction is driven by the account planner, who also makes sure that the creative work not only suits the brand but is also strategically targeted. Although the Account Planner plays a crucial function, many agencies assign account planning duties to the Account Manager or Director.
Their main duty is to manage each client account specifically. They are not directly involved in the creation of the advertising, although working closely with the creative team throughout this process. Additionally, they create and deliver reports to the advertising team about the campaign's expenditures.
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