The influence of the mass media affects many aspects of human life, such as the falsification of an individual's knowledge about a particular subject, based on a particular voting method, individual views or beliefs, or misleading information.
In mass communication, media is a communication channel or tool used to store and distribute information and data. The term refers to components of the mass media communications industry such as print media, publishing, news media, photography, movies, broadcasting (radio and television), digital media, and advertising.
Early writing and paper development that enabled long-range communication systems such as the Persian Empire and post offices, including the Roman Empire, can be interpreted as early media.
Writers such as Howard Rheingold have labeled early human communication, such as paintings and early writings of Lascaux Cave, as early media. Another frame of media history begins with paintings of the Chauvet Cave .
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