Question

Forever Inc. is a confectionery company that manufactures candies. It does not use specific strategies to target children when marketing its products. Instead it uses the same strategies to promote its candies among all consumers in the market. In this scenario, Forever uses a(n) _______.

Answer 1

In the aforementioned illustration, Forever Inc. is said to be employing an undifferentiated targeting approach because it is utilizing the same techniques to market its sweets to all consumers.

What is targeting strategy?

A targeting strategy is one adopted by a company or organization with the goal of upselling its products to the market's target audience of its goods and services.

Undifferentiated targeting is the employment of a similar targeting technique to promote products in the market without differentiating between the promotion of the same product to two different audiences.

Hence, option B states about the correct targeting strategy. An image of complete question is added for better reference.

Learn more about targetting strategy here https://brainly.com/question/27938865

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