Question

Firms that adopt e-marketing strategies must consider making changes to their marketing mix variables. Which aspect of the marketing mix would relate to the ability to process orders electronically, reduce inefficiencies, costs, and redundancies while simultaneously increasing speed throughout the marketing channel?

Answer 1

The aspect of the marketing mix that would relate to the ability to process orders electronically, and reduce inefficiencies, costs, and redundancies while simultaneously increasing speed throughout the marketing channel is known as distribution.

What is distribution in marketing?

Distribution in marketing relates to how the product or service will get to the final consumer.

Hence, the aspect of the marketing mix that would relate to the ability to process orders electronically, and reduce inefficiencies, costs, and redundancies while simultaneously increasing speed throughout the marketing channel is known as distribution.

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