Cigarettes companies like to appeal to a younger audience, as it is likely for teens who start smoking, to not stop. There are studies that show that cigarette ads make teens feel that smoking would make them popular, and "seem cool" or tough.
Source:
Duh-Leong, Carol. "How Cigarette Advertisments Influence Teens." https://www.healthychildren.org/English/family-life/Media/Pages/How-Cigarette-Advertisements-Influence-Teens.aspx. 14 Dec. 2020. Accessed 19 June 2022.
