Before developing a social media plan, one must always examine the reach and benefits derived out of such plan of social media.
Social media is a networking site that helps to connect with people with the use of internet to get daily updates. Recently, social media has been extensively used in product marketing strategies.
Before any preparation of any such strategy, it must be considered whether it will reach the number of target audience expected; and the benefits in deriving sales out of such social media planning.
Hence, the aforementioned steps must be considered before implementation of a social media plan.
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