Question

How does data mining help interactive marketing for a business? question 2 options: by predicting which customers are likely to go to a competitor by identifying which prospects should be included in a mailing list by revealing the difference between a typical customer this month and last by predicting what each individual accessing a website is most likely interested in seeing

Answer 1

The process of detecting the outcomes is called data mining. It helps interactive marketing by predicting what individuals access on websites.

What is interactive marketing?

Interactive marketing is based on triggers and events that include the behaviors, actions, demands, and preferences of the customers. The customer's action results in the building of interactive marketing.

The potential consumer can connect with the company and interact through two-way communication and relations. The interests of the consumers on the website can be analyzed through data mining to help in the interactive form of business.

Therefore, option D. prediction of the customer's data on the website aids in interactive marketing.

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