Potential buyers should be familiar with the product but not yet brand loyal customers.
What is a Market?
This is defined as a place where buyers and sellers meet to ensure exchange of goods and services is done.
Potential buyers within a market segment should be familiar with the product in order to get the best deal but shouldn't be branded loyal customers yet as they can decide to change their preference.
Read more about Market here https://brainly.com/question/25754149
