For Williams and Miller, to sell your message, you need to tailor the way you deliver it to the way others make decisions. The decision-making style based on what has happened in the past is subjected on:
Followers prefer making decisions based on what has worked before; either for them, or for other trusted colleagues. They are risk-ad verse, but are prepared to take responsibility for their decisions when they make them.
Therefore, the decision-making style in the above direction is captured as Followers.
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