Question

Ciara, an advertiser, is interested in labeling consumers in terms of their spending habits and shopping behavior so as to efficiently target groups of people for different products. What approach to personality should Ciara use in her assessment

Answer 1

The approach to personality that should be used by Ciara  in her assessment is Typological approach.

What is Typological approach?

Typology can be regarded as an approach used in study of language that express limitation of linguistic diversity.

This approach uses languages that is based on similarities of linguistic characteristics.

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