A successful retailer offering both physical and online retailing seamlessly rather than two separate entities can be referred to as Phygital.
A retailer is a person who sells goods to the public in relatively small portions for consumptions rather than a resale.
Pyhgital is the concept of using technology to bridge the digital world with the physical world with the purpose of providing a unique interactive experience for the users.
Therefore, for a retailer to successfully offer a seamless experience between the physical and online world, Phygital is used.
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