Question

Florida Environmental is offering a free, all-expenses-paid trip to Las Vegas for HVAC dealers that sell at least 20 units this year. Florida Environmental is using a ________ promotional strategy.

Answer 1

Based on the offer made by Florida Environmental, this is most probably the Push promotional strategy.

The Push promotional strategy:

• Involves offering discounts and promotions to encourage sales
• Using great product design
• Involves creating demand for products

Florida Environmental is offering a promotion to dealers who can sell more of its goods and therefore create demand. This is therefore a push strategy as it involves a form of promotion.

In conclusion, this is a push promotional strategy.

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