According to the elaboration likelihood model, persuasion occurs through central and peripheral routes. The answer to this question is option b.
The elaboration likelihood model is a theory that teaches about the thinking processes that are likely to occur when we try to change the perspective of a person through persuasive communication.
This theory works by attempting to give explanations on how attitudes are shaped, formed, and reinforced by persuasive communications.
Read more on https://brainly.com/question/14428491?referrer=searchResults
