Answer:
Consider marketing to a segment that meets the criteria for effective segmentation
Explanation:
In the given situation it is mentioned that the business is stagnated due to which the housing market seen as the downturn so in order to increased the sales and keep the business solvent we should considered the marketing to the segment where it should meet the effective segmentation criteria so that the company could able to increased their sales due to this the solvency of the business could be maintained
