Answer:
Defensive lobbying.
Explanation:
An interest group can be defined as a group of people sharing common aims, ideas and concerns, which seeks to influence government or a public policy.
This ultimately implies that, the interest groups consists of individuals who are only concerned about influencing public policy of the government on the basis of a particular common aim and interest.
Lobbyists are activists whose endeavor and intent is to persuade government officials to enact laws and policies (legislation) that would benefit their group.
The main aim and objectives of this lobbyists is to spend huge amounts of money each year, in order to gain access to legislative and executive arms of government, in a bid to influence their thinking.
Examples are Blue Cross Blue Shield, American Civil Liberties Union (ACLU) etc. There are different types of lobbying and these includes;
I. Grassroot lobbying.
II. Electoral lobbying.
III. Direct lobbying.
IV. Defensive lobbying.
Defensive lobbying is a type of lobbying that typically involves a group of individuals or parties investing heavily in the opposition of any sort of change which is capable of jeopardizing their current standings on a subject matter and ways of doing business.
