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“Always choose the organic food option whenever possible.” “Choosing a food or beverage that is 100% all natural is a healthy alternative.” “Ginkgo biloba is a great supplement to improve memory and blood circulation.” Each of these statements is a claim commonly circulated throughout media outlets. From television shows to magazine ads, there are many different health claims about processed foods and dietary supplements. It is scientifically supported that nutrition and health are intimately related. Unhealthy choices about food and nutrition directly affect health outcomes.