Explanation:
Segmentation is an important marketing tool used by any type of business to find the right customers for its product or service. Segmentation has to be rightly done to reap its benefits. For magazines the segmentation is based on the types of the content that is published in the book.
Business magazines are special interest magazine where they are to the interest of the working population and business people. The consumers for this product are generally above the age of 25. These magazines contain news about the business market, stock market and large company stories. Only people who have interest in these topics are the target market.
