A soup company found its canned nacho cheese sauce was too spicy for Americans in the East and not spicy enough for those in the West and the Southwest. As a result, the company's plants in Texas and California produce a hotter nacho cheese sauce than is produced in its other plants. The company is using ________ segmentation.

Geographic segmentation is the marketing strategy in which parameters like countries, states, cities, villages, urban / rural, climatic conditions, density of population are considered before satisfying the need of the market in order to reach out to customers living in a similar region or area.Consumers that live in different geographic regions have different needs and want, so it is necessary that cultural characteristics are targeted to ensure efficient marketing.

For example the nacho cheese sauce company here, used Geographic segmentation to be able to provide the needs of Americans in the East a West and the Southwest. By using this marketing strategy , it would be able to satisfy it's customers at the same time. As a result, the cheese sauce soup company geographically segments its target market into two halves based on the choices of Americans at different locations.