Question

Regal Foods Corp., a packaged foods manufacturer, wishes to determine the percentage of Umber coffee sold in a geographic area as compared to the percentage of the total population in this market. The most appropriate index to use would be the __________.A) survey of buying power index.
B) brand development index.
C) category development index.
D) Dow Jones sustainability index.
E) consumer price index.

Answer 1

Answer:

Brand development index.

Explanation:

Brand development index is a tool that is used to compare the performance of a product between different markets. For example perform of Rolex in the 20-35 year market and in the 40-60 year market. It measures the relative strength of products between markets.

Regal Foods Corp. wants to determine the percentage of Umber coffee sold in a geographic area as compared to the percentage of the total population in this market. So the BDI is used to compare Umber coffee sales in a geographic location and for the total population.

BDI is calculated as

BDI= (Percentage of market brand sales/percentage of population)*100