Question

Which of the following factors is the most important to consider when targeting a new market?

existing products
internal capabilities
competitive environment
customer wants and needs

Answer 1

These include gender, age, income levels, race, education, religion, marital status, and geographic location. Consumers that fall into these groups tend to value the same products and services, which is why narrowing down these segments is one of the most important factors to determine target markets... if not then search the question..