When channel members realize individual benefits can be maximized by working together, making the distribution more efficient, as corporate vertical marketing systems marketing system has been created.
A system of distribution channel organization in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system.
In a vertical marketing system, manufacturers, wholesalers, and retailers participate together in the production and distribution process. Therefore, business owners can manage their businesses efficiently and obtain a more significant market share. A vertical marketing system tries to eliminate competition and conflict that often arise between companies. As a result, there’s better efficiency and a reduction in production cost and product costs.
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