Question

You are a marketing manager for a company that packages vacations to exotic locations. You use a variety of media to promote these trips, including upscale magazines, infomercials, and direct mail. One of your primary objectives is integration. This is because if you integrate these programs,

you will cut the cost of communicating with audiences. they will be easier to measure for their results.

they will be easier to measure for their results.

they will be more effective than the sum of their parts.

you will eliminate the need to tailor specific messages to specific audiences.

Answer 1

Answer: They will be more effective than the sum of their parts.

Explanation:

Integrating these programs will create a unified and seamless experience for the customer to interact with the company.

Integrating will ensure that all marketing strategies are consistent across channels and centered on the customer.

In short, integrating is far more effective than simply using each strategy on their own.

It is better that they are join up.