In both the BCG and IE Matrices, the size of each circle represents the percentage of ___ contribution of each division, and pie slices reveal the percentage of _ contributed of each division to the company. A. sales; EBIT B. revenues; total assets C. revenues; operating profits D. sales; loses E. sales; current assets

The BCG matrix is a tool to analyze the different approaches in terms of investment of business units, in order to give a clear answer to investors on whether it is convenient to continue contributing or withdrawing from the market.

The IE matrix allows the organization to carry out a self-analysis of both its internal and external structure, in order to identify the strengths and points on which it is possible to continue working to position the organization within the market and satisfy internal and external needs. .