Question

In order to better understand consumers’ perceptions of the taste of Domino’s, the research team utilized an online listening approach, examining unsolicited opinions about their pizza on social networks. This approach would best be described as __________:

Answer 1

Answer: Observational.

Explanation:

Domino company are making use of the observational approach, when going online to understand what customers feel about their product the Domino's Pizza. Observational approach doesn't involve interacting with customers, but just monitoring conversations made about a company's product on the internet or word of mouth of customers.