Question

Pluto Inc., a car manufacturer, makes high-end, expensive sports cars. The company targets people who live life in the fast lane and are generally considered to have flashy personalities. In this scenario, Pluto is using _____ segmentation.

Answer 1

Answer:

Psychographic

Explanation:

Generally, companies and firms manufacture goods based on their target population. Similarly, Pluto Inc. is targeting according to psychological attributes, this shows that the company is using Psychographic segmentation. It is a segmentation based on human traits, personalities and lifestyles. In this segmentation firm usually divide the market into different segments which helps to better focus on the target population.