Question

Burger 21 is a chain of fast-food restaurants that got its start in Tampa, Florida. In order to increase sales, the company has opened restaurants in other states and there is now one in the Chicagoland area. This would be an example of a ______________________ strategy.

Answer 1

Answer:

Market Expansion Strategy.

Explanation:

When a company plans to enter into a new market other than its current location of business operations, this strategy is known as Market Expansion.  

Burger 21 was currently operating in Tampa but now it has opened a new restaurant in Chicagoland and has expanded it business operations into a new state. This is an example of Market Expansion Strategy. This strategy helps companies to gain new customers and boost its revenue.