Question

The management at Joy, a local jewelry store in London, has hired a comparison shopper to visit other local jewelry stores to gain product pricing information. This scenario most likely illustrates the concept of _____.a. threaded marketingb. competitive intelligencec. urban informaticsd. market basket analysis

Answer 1

Answer:

b. competitive intelligence

Explanation:

Competitive intelligence is the information a company collects about its rivals, business environment, and industry in order to analyze it to develop more effective business strategies.

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