Question

When consumers decide to purchase a music CD from Amazon, the company's website often suggests that consumers purchase an additional CD by the same artist for a combined price that is lower than the two CDs would sell for separately. Amazon is using ______.

Answer 1

Answer:

Product-bundle pricing

Explanation:

Companies sell a bundle or collection of products and services at a discounted price in a bundle-pricing than they would charge if all of them were bought individually by the consumer.

One can increase their profit by following a bundle pricing strategy by using a discount to induce or trigger customers to buy more than they would otherwise have.