Question

Alfred Zeien, former chairman of Gillette, once noted that his company's Parker Pen unit does not have to develop a special model for Malaysia and Singapore because shoppers worldwide seek the same things when buying a gift that will serve the recipient as a status symbol. This insight relates to which level of Maslow's hierarchy of needs?
a. physiologicalb. safetyc. sociald. esteeme. self-actualization

Answer 1

Answer: esteem needs

                                                 

Explanation: The need for trust relates to the need for respect, self-esteem, and self-confidence. The need for esteem is the basis for the human desire that others must accept and appreciate.

In our lives, we engage in activities that give us a sense of accomplishment, whether personally or as passions. It can cause issues with self-esteem and inferiority if you are unable to satisfy your confidence needs.

In the given case, the company knows that everyone shares gifts with the intention of being appreciated by others. Hence we can conclude that the given case depicts esteem needs.