Question

Allison is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. The arguments for investing appeal to logic and reason. After slowly and carefully considering the presenter's arguments, Alison finds that this person's idea sounds compelling and decides to invest. This example best demonstrates the____________.

A. peripheral route to persuasion.
B. norm of reciprocity.
C. central route to persuasion.
D. foot-in-the-door technique.

Answer 1

Answer:

The answer is C. central route to persuasion.

Explanation:

This route is the opposite of the peripheral route, which is based in first impressions and the attractiveness of the product. On the other hand, the central route is based on critical analysis and evaluation of the product merits.

While buying a car, for example, a person influenced by central route persuasion will consider its reliability or fuel effiency, and might even read reviews before buying it.