The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad.

Respuesta :

Answer: Two-factor theory

Explanation:

 The two factor theory is also known as the dual factor theory which is given by the herzberg. The two factor theory basically explain about the various factor between the boredom and the familiarity that separate the given psychological process.

It also explain about the positive side of the repetition that helps in increasing the familiarity and also reduce the number of un-certainty in the product.

According to the question, the two factor theory basically explain about the effect of the repetition message towards the change in the attitude.  

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